1. Do you buy/own t-shirts?
2. What are your favorite t-shirt brands?
3. Do you look at t-shirts online? (If yes, why and where?)
4. Have you ever purchased a t-shirt online? (If the answer is yes, what motivated you to do so)
5. How much did you spend on the last t-shirt you purchased?
6. What style of t-shirts do you like? (E.g. fitted tee, v-neck, long sleeve … etc)
7. What kind of t-shirts do you own? Is there a theme? (E.g. Vintage/retro tees, band shirts, funny shirts, shirts with quotes)
8. What occasions do you find yourself wearing t-shirts?
Notes:
-Not many people mention brands (branded stuff is over-rated?), not fussed about brands.
-Not many people mention brands (branded stuff is over-rated?), not fussed about brands.
-People look at Blogs.
-Girls like loose fitted and guys like fitted tees. Lots of people like low neck and v-neck. And everyone likes plain/minimal design.
-People willing to pay more then $20 ($60-$100+) for good quality clothing or branded. Majority spends around $15-30 on a shirt.
-No particular themes (vintage is mentioned a lot) people like funny or anything that looks good.
-People shop online because? : They are lazy, presents for people, unique-can’t find anywhere else, availability + accessibility, can’t find what they want, easy to browse, massive variety, can’t find at regular clothing shops, could not find in Australia.-Most popular theme is: vintage
-Lots of people look at online shops but don’t actually shop online. About ½ shop online (novelty).
-Why not online? : Prefer to look at whole outfit, bad experience with shopping online-wrong size.
-Could be a good idea to make some men designs available for both men and women. Unisex designs. (Girls complain that guy shirts are cooler).
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