Thursday, November 18, 2010

Facebook survey

I conducted a survey on facebook a few months back and here are the questions I asked and the notes I gathered from everyones responses:
1.     Do you buy/own t-shirts?
2.     What are your favorite t-shirt brands?
3.     Do you look at t-shirts online? (If yes, why and where?)
4.     Have you ever purchased a t-shirt online? (If the answer is yes, what motivated you to do so)
5.     How much did you spend on the last t-shirt you purchased?
6.     What style of t-shirts do you like? (E.g. fitted tee, v-neck, long sleeve … etc)
7.     What kind of t-shirts do you own? Is there a theme? (E.g. Vintage/retro tees, band shirts, funny shirts, shirts with quotes)
8.     What occasions do you find yourself wearing t-shirts?   


Notes: 
-Not many people mention brands (branded stuff is over-rated?), not fussed about brands.
-People look at Blogs.  
-Girls like loose fitted and guys like fitted tees. Lots of people like low neck and v-neck. And everyone likes plain/minimal design.  
-People willing to pay more then $20 ($60-$100+) for good quality clothing or branded. Majority spends around $15-30 on a shirt.
-No particular themes (vintage is mentioned a lot) people like funny or anything that looks good.
-People shop online because? : They are lazy, presents for people, unique-can’t find anywhere else, availability + accessibility, can’t find what they want, easy to browse, massive variety, can’t find at regular clothing shops, could not find in Australia.
-Most popular theme is: vintage
-Lots of people look at online shops but don’t actually shop online. About ½ shop online (novelty).
-Why not online? : Prefer to look at whole outfit, bad experience with shopping online-wrong size.
-Could be a good idea to make some men designs available for both men and women. Unisex designs. (Girls complain that guy shirts are cooler).
 

Tuesday, November 16, 2010

Screen Printing- Messy day

Today I set up a little work space in my house to do the screen printing (basically a wooden table and newspaper). Cleaning the screens was a pain in the butt and messy but pretty fun otherwise. Made some mistakes here and there but the prints got better and better each time. Now I know what not to do and what to do. Here are some images I took with my i-phone to document the process. I ended up screen printing 8 shirts and might sell them to a few friends who are interested in buying. Will definitely make more if more people are interested.

Process:
Set up. Tape T-shirt nice and tight to flat surface





















Place screen on T. 





















Be generous with the ink! 





















Final outcome

Inspiration for products

A brand that steals the cake for innovative product design has to be Propaganda (run by a group of advertising experts from Thailand) ! Surely you guys have seen these products everywhere:

priceless 

love this/want this

Screen Printing Time

Got my screens burned by a friend. Can't wait to start screen printing some shirts!

Wednesday, November 10, 2010

Mocking up product design ideas ...

Scull Mug

IDENTITY DESIGN FOR SLOKS

At the moment this is the identity for "SLOKS"-my lifestyle brand. I've decided the other logo was too busy and I didn't want my brand to just be about Scull and Gost. Scull and Gost are characters under the brand SLOKS. So here it is and I've written a caption about what sloks is. Feedback would be great!






Sloks is a lifestyle brand ready to knock your socks off with imaginative and playful character designs brought to life through products and fashion. Sloks is passionate about creating delicate characters for you to wear and enjoy. We are focused on providing you with the perfect balance of edgy, fun and quirky. Sloks is a lifestyle brand suited to anyone with a fine taste for fashion and an eye for design.

And here is the logo for "Scull + Gost line" ...