EVO

Looked back on a project I did last yr in Monash. We had to design a business card and letterhead and other stationaries for a made up or existing brand. I came up with an identity for a clothing label called "EVO" clothing. EVO stands for evolution and my brand was about this yellow dog like character that liked to consume things and evolved into whatever it consumed. Had fun designing the characters and designing the business cards and badges for this identity. The reason why I'm looking back at this project is because it very much relates to my Major Project this year.

I am currently still brainstorming ideas for my t-shirt brand and it was good to get feedback from the class on what directions I should really push. At the moment the idea is to come up with a character that I can story tell with. Eg. Creating a character that likes to sleep all the time and gets into funny situations because of that. These ideas really reminded me about the EVO characters I invented last year. Stay tune for some story telling. If anyone has some ideas for a story fell free to share em with me :)